We used an AEO Live Express truck to engage our target audience in Hong Kong’s key commercial and retail districts.This truck featured state-of-the-art voice recording and printing machines to let people record a motto and have it printed out as a tattoo sticker that could be worn with ripped clothing.
Our campaign ran over two weekends in the latter half of April 2015. Our AEO Live Express TRUCK visited major shopping and business areas. Here, people could use the STATE-OF-ART VOICE RECOGNITION SYSTEM to create recordings of their unique mottos. These were then immediately turned into original tattoo designs that reflected and celebrated their unique personalities. The campaign also encouraged fans to share their newly designed looks of Facebook and Instagram. This on-the-spot tattoo service was a truly innovative approach to selling this unique denim line.