mitsubishi wechat miniprogram
A B2B WeChat mini program that allows user to register for the exhibition every time on it.
Before this WeChat mini program, the exhibitors and dealers call their customers to participate the exhibition one by one via phone call. By working on this Mitsubishi WeChat Program, we helped them to digitally transformed their old business old model. User can simply register it once they get the email from their dealers. The dealers can also see the attendants in the Admin Panel.
As a project-lead for the Mitsubishi in Dentsu Shanghai, I oversaw the projects throughout all stages from briefing to launch in different phases, including SOW, IA planning, IA development, assets management, technical documentation, liaison with clients and vendors, reporting and optimizations.