Pocky Bites INTO A Stick of cooling happy grains
Collaborate with 6 illustrators to work on the animated GIF to express Pocky Happiness and applied to integrated campaigns.
For EVENT in Shanghai, Harbin and Guangzhou, PHOTOBOOTH was setup and allow user to create instant GIF that express the Pocky Happiness. A photo is printed as a souvenir as well.
DIGITAL ACTIVATION : A mobile version on China’s biggest social platform- Wechat was also executed for those who couldn’t experience the fun on the event site.